From the Court to the Courtroom: How the Right of Publicity Affects Your March Madness Bracket
College basketball is undergoing a major legal shift. What once revolved around eligibility and recruiting is now shifting to contract enforcement and litigation. At the center of this change is the right of publicity, with schools and athletes clashing over who owns the athletes name, image, and likeness.
An Athlete’s Identity: The Power of NIL and Rise of Intellectual Property in College Sports
The rise of NIL (name, image, and likeness) deals in recent years has expanded college athletes’ access to funds beyond scholarships. Now, these young athletes are transformed into marketable brands, which raises pressing legal questions and issues about licensing agreements and trademarks.